Pestel analysis on reckitt benckiser group uk

Reckitt Benckiser

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Reckitt Benckiser Plc in Home Care

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The Porter’s Five Forces tool is a very powerful tool. It is simple but excellent for judging exactly where power lies. As it helps to understand not only the strength of current competitive position but also the strength of an expected position, it is very useful. Presented with the Guardian's analysis, Reckitt revealed that its benchmark peer group was much wider than the six US companies named in its annual report, including a further eight groups.

Reckitt, GSK balance risk-reward in high-stakes Pfizer fight

Reckitt Benckiser (RB) is a consumer goods company, owning many household name brands. The company has 19 'powerbrands' which account for. Reckitt Benckiser Group plc is a manufacturer and marketer of health, hygiene and home products.

It was formed in by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser. Reckitt Benckiser (RB) is a consumer goods company, owning many household name brands. The company has 19 'powerbrands' which account for around 70% of the company's sales.

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